Volunteer PR Kit

Welcome to the Volunteer PR Kit — your one-stop resource for promoting the Scouting mission and events with confidence and consistency. Whether you're planning a local outreach, organizing a fundraiser, or simply spreading the word, this toolkit is designed to empower you with professional-grade materials and guidance.

• Social Media Toolkit
  Ready-to-use graphics, sample posts, hashtags, and tips to help you amplify your message across platforms.
  • Media Advisory.docx
  • 1st step - Social Media - Create a Facebook page
  • Join Scouting day post examples
  • General join Scouting social media post ideas
  • General content Examples.docx
  • Day Camp Promotion.pdf

For additional pictures and template ideas:

• Scouting America Brand Center

• Flyer Templates & Examples
  We offer a variety of stock flyers that can be customized with your unit’s information. Additionally, we provide peer-to-peer cards (buddy cards), e-flyers, and half-sheet flyers for businesses to share, such as taping them to pizza boxes. You give us the information, and we will print it for you! 

Note: Please ensure your unit pins are up to date. This is the information we’ll be directing people to on flyers, so they can find and contact the unit closest to them through BeAScout.org. How to update your BeAScout pin

Please send the following information to: Submit flyer information 

• Unit Name (including number and community) 
• Event location and/or unit’s meeting location, date, and time 
• Contact person 
• Unit website and/or social media links (if applicable) 

Examples of our flyers:

• Pintable flyer
  • 2025 Cub Scout flyer example
  • 2025 Scouts BSA flyer example
• E-Flyer/Social media post
  • 2025 Join Scouting eflyer - Boy Troop.jpg
  • 2025 Join Scouting eflyer - Girl Troop.jpg

Examples of our peer cards:

• Generic peer cards - 7-2025.pdf

Welcoming to Scouting rack card (pre-printed and available for pickup)

• Welcome to Scouting Rack Card

• Press Release Guide
  A press release is typically sent out on the day of the event and is a powerful tool for generating media coverage. If you want to use just one document to inform the media, the press release is your go-to option. 

Why You Should Do It: 

• Media Coverage: Maximize your chances of getting media attention. 
• Effective Communication: Provide clear and concise information about your event. 
• Professional Presentation: Use your unit letterhead to give your press release a polished look. 

Tips for Success: 

• Send Promptly: Dispatch your press release on the day of the event. 
• Follow Up: Check in the day after submission to ensure your contacts received the document and to provide any additional information. 
• Respect Preferences: Pay close attention to the reporter’s contact preferences. Follow guidelines on how and when to contact them, and respect any "don't call" instructions. 

By following these steps, you can effectively share your post-event news and keep your community informed and engaged. 

Scouting America Local Press Release Kit.pdf

• Official Logos
  High-resolution versions of our logos for use in print and digital media.
  • Logo Narragansett Council - Scouting America _895.png
  • Logo Narragansett Council - Scouting America.png

• Branding Guidelines
  Ensure consistency with our official colors, fonts, and logo usage rules.
  • Scouting America Brand Guidelines-2024-BC.pdf