Inspiring the Next Generation of Scouts Starts with You
The fall membership campaign is a vital opportunity to welcome new families into the Scouting community. It’s a collaborative effort between district membership teams and unit leaders like you—working together to ensure every youth has the chance to experience the adventure, growth, and leadership that Scouting offers.
Why Host a Sign Up Event?
As a dedicated volunteer, you understand the life-changing impact of Scouting. Through local units, Scouting America delivers character development, citizenship training, and leadership skills to youth across the country.
Recruitment is essential to your unit’s long-term success—and Sign Up for Scouting event is the most effective way to grow. A well-planned, engaging, and informative event helps families see the value of your program and feel confident that your unit is the right fit for their child. It’s your chance to make a lasting first impression—and exceed expectations.
Get Started
Resources
Explore the resources below to help you plan a successful Sign Up for Scouting event and guide new families on their Scouting journey:
Submit Your Sign Up Event Dates & Order Flyers
Help Us Welcome New Families to Scouting
The fall membership campaign is a key opportunity to invite youth from every school and community to sign up for Scouting. This effort is a partnership between district membership teams and unit leaders like you—working together to grow the next generation of Scouts.
Why Start Planning Now?
A national survey of parents who attended a Sign Up for Scouting event revealed important insights. When families chose not to enroll, the most common reasons were:
- The event felt disorganized
- The program was unclear or underwhelming
- Leaders appeared unprepared
- There was no follow-up to place their child in a functioning den
For many families, this is their first impression of Scouting—and it matters. A positive, well-executed sign up event can inspire confidence and excitement. A poor experience, however, may turn families away for good.
That’s why it’s essential to plan early, be prepared, and create a welcoming environment. Parents are entrusting us with their most precious treasure—their children. Let’s show them that Scouting is not only worth their time, but also a place where they can be involved and make a difference.
Ready to Get Started?
If your unit has scheduled its recruiting event, don’t wait—Submit your reservation form today and order your flyers to begin promoting your Sign Up for Scouting event.
Below are some resources which could help your unit with recruiting and advertising your unit.
- “The Secret to a Successful Fall Membership Campaign”
- BSA Social Media Playbook
- BSA Social Media Guidelines
- “Scout Me In” marketing materials
- Council Resources

